That includes people buying music, as well as subscribing.

Tencent Music: 604m users / 80.2m paying usersĬhinese firm Tencent Music has three different music streaming services – QQ Music, Kugou and Kuwo – and at the end of March 2022, it had 604 million mobile monthly active users of those services, including 80.2 million ‘paying users’. Spotify: 422m users / 182m subscribersĪt the end of March 2022, Spotify had 422 million monthly active users, including 182 million premium subscribers and 240 million ad-supported (i.e. If you’re a streaming service and have spotted that your figures are out of date here (or if we don’t have them at all!) please do email me so I can update the article accordingly. This post was last updated on 7 July 2022. So here they are, with links back to the sources for the figures. In other cases, the boundaries between active and registered users can be purposefully unclear.Įven so, it feels like it would be useful to have all the public numbers in one place. As industry lawyer Kevin Casini pointed out on Twitter, there can be debate about (for example) how those services define ‘paid’ subscribers. So, we’re trying something that will hopefully be useful: a post that we’ll update whenever a major streaming service updates its public numbers.Ĭaveats: we’re relying on the numbers given out by the streaming services.

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation.įor example, we’ve seen one story suggesting that Amazon was “ on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019.Īnother story claimed that “ Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

Tags: Amazon anghami Apple Music Deezer Gaana JioSaavn Market data Pandora SoundCloud Spotify Streaming Tencent YouTube

Spotify vs apple music 2021